The MMI Effect:

Transforming Digital Presence

Beyond social media growth, I built and refined the brand’s complete digital identity:

Website Design: Designed and launched the company’s full website.
Copywriting: Wrote all product descriptions with persuasive, benefit-driven copy.
Brand Identity: Created the brand’s logo and visual identity.
Product Labels: Designed product packaging/labels to align with the health-focused aesthetic.
Marketing Collateral: Designed promotional banners for both online and offline use.
Social Media Management: Planned, curated, and executed the social media strategy — from content creation to scheduling and engagement.
Brand Ambassador: secured a partnership for the company, which expanded their visibility and credibility, helping the brand connect with new audiences and strengthen its presence both online and offline.

Reach Growth: Monthly reach more than doubled — from ~600 accounts reached in early 2024 to over 1,200 by early 2025 (+113%).
Content Views: Increased by ~75%, climbing from ~2.4k views to 4.3k views per month.
New Audiences: Non-follower reach expanded from 37% to 54%, showing strong visibility with fresh audiences.
Top Content Types: Reels became the #1 driver of growth — rising from 27% of total views to over 53%, proving short-form video captured the most engagement.
Follower Growth: Instagram followers grew by ~130%, expanding the brand’s online community and credibility.
Engagement: By year-end, Reels generated 60% of total interactions (likes, comments, saves, shares).
Profile Activity: Averaged nearly 300 profile actions per month, with 244+ profile visits and consistent link clicks.